Home

  About Us







  Buying Cameras &
      Electronics Online


  • Search-sites
       and ratings

  • Some well-known
       dealers
       
       17th Street family
       1StopCamera fam.
       Abe's family
       Adorama
       AllStar family
       B&H
       Broadway family
       Butterfly family
       CCI family
       CentralDigital fam.
       DigitalDelivered f.
       Express family
       Focus family
       MarinePark family
       MrAccessory family
       One Call
       PriceRite family
       PricesRite family
       RadioActive family
       Samy's
       Starlight family
       Stop4Camera fam.
       Tri-State
       Unique
       US1 family
       
       • index to dealers
       
       • a request for help

  • Dealer strategies:
       a few examples

  • All those
       pretty logos

  • The fine print


  • Relevant reading



  


    Radio Active Deals, Radio Active Electronics

Website: radioactivedeals.com
Address: 164-15 Jamaica Ave., Jamaica NY 11432
Phones: 800-526-8080, 718-732-2404

Domain: registrant (.com domain): Radio Active Deals, 11/11/03
        164-15 Jamaica Ave., Jamaica NY 11432; 718-526-8080
        (original): admin. contact: Eli Hazan; billing contact: Max Zalta; both at 718-739-1268

Domain: registrant (.net domain): Radio Active Deals, 11/11/05
        Eli Hazan, eli@radioactivedeals.com
        1554 61st St., Brooklyn NY 11219; 347-394-1390

NYS: Radio Active Deals, Ltd., 11/20/03
       registrant Spiegel & Utrera PA PC [Manhattan accountants]

BBB: Max Zalta, president
       718-739-1268, 718-739-1556
       a.k.a. MZ Distributors, Inc.

NYS: M.Z. Distributors, Inc., 2/11/94
       164-15 Jamaica Ave., Jamaica NY 11432
       CEO: Max Zalta

    USA PhotoNation

Website: usaphotonation.com
Address: 164-15 Jamaica Ave., Jamaica NY 11432 [not on website]
Phones: 800-872-3143, 718-526-8080, fax208-979-3102

Domain: currently anonymous
        718-526-0321
        original registrant: Max Zalta, 2/17/04; 718-526-0321, fax208-979-3102;

NYS: USA Photo Nation, Inc., 2/27/04
        registrant: Spiegel & Utrera PA PC [Manhattan accountants]

    RainbowTronics

Website: rainbowtronics.com
Address: shipping warehouse, 1554 61st St., Brooklyn NY 11219
Phones: 800-355-5041, 347-394-1399, fax ("legal department") 208-979-3102 [same as USA Photonation],
             billing department 800-984-1167

Domain: registrant: since 1/06, anonymous
                            (original) RainbowTronics, 11/2/05; 1554 61st St., Brooklyn NY 11219
                            [same address as registrant of radioactivedeals.net]
              admin. contact: feedback@usaphotonation.com, same address; 347-394-1300

NYS: RainbowTronics, Inc., 11/3/05
        registrant: Spiegel & Utrera PA PC [Manhattan accountants]



Family Ties: the Heffez-Zalta Nexus

The domain of the PricesRite family's newest member—Howard Pierce's Direct AV—was registered by Max Zalta, the principal figure behind the Radioactive family. But evidence shows that the dealer is managed by the PricesRite family, whose principals are Gabriel Heffez of Heffco Technologies and other members of his (actual) family.

This is not the first visible connection between Zalta and Heffez. When Don Wiss photographed the PricesRite store in 2001, this sign showed among the occupants a company called "Heffez, Heffez, Heffez & Zalta."

Only insiders know the actual business relationship between these families or the extent, if any, to which thei-r principals share credit for both groups' operating methods. But many reports on the photography forums and shopping sites reveal a distinct similarity in their practices and sales techniques.


    Expecam

Website: expecam.com
Address:164-15 Jamaica Avenue, Jamaica, NY 11432  [not on website until 12/07]
Phones: 800-984-6485, sales reps & customer service 800-872-3143 [same as USA Photonation],
             718-526-8080 [same as USA Photonation]

Domain: registrant: Expecam, 5/22/07; 1554 61st St., Brooklyn NY 11219
                            admin. contact: Max Zalta, eli@finalitsolutions.com, 347-394-1301

Note: The administrative contact's email address actually belongs to Eli Hazan, founder of Final IT Solutions and the original administrative contact of radioactivedeals.com. His Linked In profile shows that he was a buyer for Abe's of Maine from 2003 to 2005.




   DEALER NOTES:  photos of these locations at http://donwiss.com/pictures/BrooklynStores/
                             Resellerratings.com has reviews here and here
                             Experiences of customers from Photo.net here.
   Authorized dealerships: (none that we could find)


We neither encourage nor discourage purchases from any company mentioned here.

Website and all contents ©2008 by sheddingsomelight.com. All Rights Reserved.